We are Vision & Purpose Architects
We offer a fast and pain-free service to distill your ideas into compelling Vision & Purpose Statements and turn those into dynamic branded presentations for immediate use by Founders, Business Leaders and Startups.
Whether you are pre-launch, raising another round, building the right team, attracting customers, supporting new growth or pivoting an existing business…
A crystal clear and universally understood proposition might just be the most effective business tool that any ‘smart leader’ needs.
Defining the strongest vision & purpose for your business, product or service is a critical step in taking control and leading all parties on an extraordinary journey towards success.
It provides a strategic framework that aligns everyone; from founders to investors, from partners to customers, and from senior to the most junior members of your core team.
Twofold importance of an effective proposition:
External - the basis of your credentials, the differentiating elements that help customers to choose you, and the spine of your sales strategy & marketing activity.
Internal - the framework for business planning (investment & talent planning, gap analysis, KPIs and milestones) and internal comms (bring team on your journey, empowerment, career progression & defining company culture).
Bullet-proof Propositions are made up of 4 key elements:
Business Model
Clear outline of how a company creates, delivers, and captures value
Foundational structure that defines how a business makes money, its target market, and how it differentiates itself from competitors
Vision Statement
Dynamic articulation of what a company aspires to achieve in future
Bold, inspirational picture that describes the long-term impact or positive end state the company is working toward
Purpose Statement
Compelling description of ‘why’ and deeper reasons beyond profit
Alignment of the company’s work with its values, genuine customer needs and any broader societal or community impact
Management Roadmap
Concrete strategic plan that outlines steps & milestones to success
Detailed actionable timeline including, resource, budget, KPIs and dependencies (1-3 year plan)
Nobody said it was easy. Despite a great idea, there are a few common problems experienced by many leaders:
/Proposition just isn't as clear to others as it is to me
/Can be confusing differences of opinion amongst key stakeholders
/Simple idea being over complicated by trying to do too much
/Not sure the team really understand my vision
/Not experienced at distilling narratives & creating powerful stories
Indicative scope & timeline
Core Product
NorthStar* Instant Proposition Package
Includes Business Model + Vision Statement + Purpose Statement
Standard delivery across 2/3 weeks (4.5 hours of your time 8-10 days of ours)
2hr Surgery Session with key stakeholders to dive into the detail of your business plan and ideas and begin to build the skeleton of a narrative
1hr Individual Stakeholder Interviews to identify strengths, weaknesses, opportunities and threats and to iron out differences in direction or vision
1week Download, Read & Research market, Condense, Model & Articulate first draft Vision & Purpose Statements
3 days to Transform, Write & Design into compelling branded presentations and powerful business tool assets. Present & deliver one round of amends.
Product 2 (if required)
Roadmap
NorthStar* Proposition articulated as Management Roadmap (First 12 & 36 Month Plans)
Product 3 (if required)
Corporate Content
Proposition-as-a-Video / Extra Sales Presentations / Brand Development Strategy / Digital Marketing Content
Contact us
Whatever stage you are at along your journey we’d be happy to hear from you. Please leave some key details below and we’ll get back to you asap to begin your fast track journey towards a Crystal-clear Proposition.
We can offer a free 30 minute consultation to begin to understand your needs, however if you feel ready; we can also arrange a 2 hour NorthStar* Surgery and jump straight in.